OOMA, the VOIP upstart has been selling the buy the hardware and your phone calls are free service for about three years now. I am a satisfied OOMA user myself, having owned one for about six months now and yes I am now in the ownership period where my phone calls are indeed free. I am also a regular contributor on the OOMA forums and that is why I am going to say to OOMA “It’s time to take it to the next level”. You are no longer a start-up but you’re not yet a ‘big’ company – if you want to play with the big guys you’re going to have to take your game up a notch or three:
Drop all the QOS discussions in your marketing materials – you’ve landed all the tech user, early adopters you need – QOS marketing is irrelevant as most users don’t care, don’t understand or they are just not interested. You should make OOMA as bandwidth efficient and clear sounding as possible, which you are doing, just stop positioning your box as a general network router, server and firewall where folks plug in everything else behind the OOMA. Just manage yourself and stop trying to manage and support everything else on peoples networks, your support calls will drop when you become just another box on the network and not network central.
Drop the “free phone service” line, you’ve proved your point but going forward free phone service sounds like snake-oil – consumers are very well aware that you get what you pay for and when you tie “free” to “phone service” you run the risk of losing your audience because they are now busy looking for “the catch” and not hearing your message. Get your marketing folks to create campaigns to play up the huge savings “at least 70 percent off your phone bill – guaranteed” or something similar, but lose the “free”. Read the rest of this entry »